Marketing: An Art or a Science?
Marketing is both an art and a science. To demonstrate, let’s start with the arts and sciences of a marketing campaign to promote your product or service.
Let’s say you had the best creative for your marketing campaign, beguiling visuals, captivating headlines, and refreshing originality, but you didn’t have sales. Then it’s time to boost your marketing sciences knowhow. Likewise, if you were pulling all the right levers, hitting your specific target markets through the right channels, regularly enough to be heard, but you didn’t have enough sales, then the creative just isn’t compelling. Either way, your campaign might just be like the tree that falls when nobody is listening - noiseless.
Here are some helpful hints for improving the arts and sciences of your next marketing campaign.
3 ways to improve the art of a marketing campaign, or the creative:
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All the best!
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Amanda Weathersby, and Cynthia Flanders are Co-Leaders for the Profitable Idea LLC, which is now online!
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