Marketing is both an art and a science. To demonstrate, let’s start with the arts and sciences of a marketing campaign to promote your product or service.
Let’s say you had the best creative for your marketing campaign, beguiling visuals, captivating headlines, and refreshing originality, but you didn’t have sales. Then it’s time to boost your marketing sciences knowhow. Likewise, if you were pulling all the right levers, hitting your specific target markets through the right channels, regularly enough to be heard, but you didn’t have enough sales, then the creative just isn’t compelling. Either way, your campaign might just be like the tree that falls when nobody is listening - noiseless. Here are some helpful hints for improving the arts and sciences of your next marketing campaign. 3 ways to improve the art of a marketing campaign, or the creative:
The Profitable Idea Workshop has been a successful program for small business owners for a decade and is now going to be available online and self-paced. Join our email list to learn more and to get special offers when we launch! All the best! Amanda
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AuthorsAmanda Weathersby, and Cynthia Flanders are Co-Leaders for the Profitable Idea LLC, which will soon be online! Archives
November 2021
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